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The City of Kerrville built a new civic center and parking facility as a means to invigorate their historic downtown and further economic development. The wayfinding system was developed around the goal of transitioning vehicular traffic into pedestrian traffic and then getting pedestrians and tourists to the local businesses.

National Sign Plazas handled the original designs and the strategic plan using the parking facility and downtown as a destination, worked with TXDOT to have the system approved for use in the State road right-of-way, and then built and installed the entire system as a single phase